The hidden danger of cross-selling.

The hidden danger of cross-selling.

You’ve probably heard the adage that it is far easier to cross-sell a new product to an existing customer than it is to find a new customer. It follows that if your goal is to grow at all costs, then cross-selling makes sense.  Time for a...
How to turn repeat customers into subscribers

How to turn repeat customers into subscribers

Why do gyms like you to sign up? How is Netflix able to produce programmes as costly as “The Crown?” Why is Amazon Prime such a successful offering? The answer in all these cases is subscriptions. Getting customers to sign up for regular payments for the goods or...
Ten ways to build the value of your business

Ten ways to build the value of your business

The pandemic has destroyed many growth plans. Customers staying at home, sitting on their money. Uncertainty the word on everyone’s lips. New working patterns that no-one had planned for. But this very long tunnel finally has a glimmer of light at the end. The...
Are meetings driving you mad?

Are meetings driving you mad?

As a species, we need to communicate. It helps us build friendships and relationships, trade, share news and information. It’s vital to our development. But in the business world meetings can become like Japanese Knotweed, infiltrating every corner of our operations,...
What’s the true value of your business?

What’s the true value of your business?

The most expensive painting ever sold is Leonardo da Vinci’s Salvator Mundi, which sold for a mere £323 million in 2017. It’s a very nice painting. And that’s a very large sum of money. So, what is it that makes something like this so valuable? The painting itself, as...