Surprising way to achieve your goals.
Published: October 15, 2020

As we roll into the fourth quarter of the year, you may be starting to consider your business goals for next year. Given how 2020 has gone, maybe your primary ambition is to simply survive in 2021. Perhaps you’re going to create a recurring revenue stream or finally hire that heavyweight Marketing Director. Or maybe you’ve decided to start preparing for an exit.

Whatever your goals are, the most important thing you can do now is write down your plan to achieve them. Why is it so vital to put them down? The following report will explain why.

A revealing study.

This point was driven home recently by a study published in the British Journal of Health Psychology. The project was designed to see what impact stimuli would have on participants’ level of exercise. Researchers divided a random sample of participants into three groups.

For the first group, the researchers asked the participants to track how frequently they exercised. They were then told to read a passage of an unrelated book before beginning their work-out.

For the second group, researchers wanted to measure the impact that motivation would have on their exercise levels. The second group was also asked to track their activity levels and were then told to read a book’s motivational passage that outlined the benefits of exercise for maintaining a healthy weight.

The third group was asked to read the same motivational excerpt as the second group but had the additional task of writing down their exercise goals for the coming week.

The Results.

When the researchers sat down to analyse the results, they were surprised to find that among the motivated group (group 2), just 35% exercised once per week. That was slightly less exercise than group 1 (36%) even though they should have been more motivated to work out.

When the researchers analysed the third group’s exercise log, they were stunned to find that 91% of them had worked out. The only difference between groups 2 and 3 was that the third group was asked to write down their goals. That simple task seems to have almost tripled their likelihood to succeed.

The researchers concluded that motivation alone has virtually no impact on our actions. Instead, it is motivation coupled with a written action plan of how you’re going to achieve your goals that has the most significant impact on your results.

Now think how that impacts on your business. How often have you planned to do something, but kept the idea in your head, instead of a writing it down as an action plan that needs to be out into place? That great idea probably stayed in your brain. Theory needs to be put into practice. By simply writing down your goals, you have far more chance of achieving them.

So, as 2021 approaches, instead of merely thinking about your goals, it may be time to get your pen or laptop out and start writing them down.