Brexit. How to find certainty in a time of uncertainty.
Published: November 22, 2018

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us…

Charles Dickens wrote the immortal opening of A Tale of Two Cities in 1859, but he could easily have talking about today, trying to explain the conundrum that is Brexit. Whichever side of the fence you’re on, or if you’re sitting on the fence itself, only one thing is certain- uncertainty. No-one can say with any guarantee how things are going to work out. There are too many permutations, too many imponderables.

Which doesn’t sound like good news for business owners like you, wishing to scale up. The pound, along with shares, fluctuates at each piece of news. Political parties are split, like never before, over just about everything. The British public are confused. And then there’s the aggrieved partner known as Europe to consider. But as the October 31st deadline creeps ever closer, you want to know not just what Brexit will look like, but what a post-Brexit Britain will look like. What does it all mean for your business?

Of course, time will eventually unravel this Gordian knot, and perhaps, in five years’ time, we’ll look back and say, what was all the fuss about? Or perhaps not. First of all, we have the present to deal with. How will you cope if you haven’t the luxury of paying for Brexit advice or lobbying key players? The answer is to give your business a much-needed dose of certainty.

But how can that be possible, you ask, when markets are volatile, consumer confidence has been shaken, trade deals haven’t been firmed up, and no-one can agree on the best way forward? Well, there is something you can do. Control what you can control. Things may not be going the way you want, but you don’t have to sit by helpless, watching as the drama unfolds. You can bring certainty to your business.

Embracing certainty

Certainty doesn’t mean business nirvana with an ever-upward growth graph, happy employees, happy customers. Certainty means being sure that you’re prepared for what happens next. It means having the confidence to take the steps that need to be taken. It means having a plan in place that is clear and robust. It means having the right team around you to scale up.

To achieve this you don’t need a crystal ball, you need the right strategy in place, one that examines all areas of your business to discover what’s working and what isn’t; that is clearly understood by your team; that provides a clear path, setting out the actions you must take, whatever happens leading up to October 31st and beyond; that gives you the vision which underlines everything your business does; that reinforces your purpose, the reason why you set up your business in the first place; that provides both the ammunition and the armour your company needs.

You may well have a plan in place, but ask yourself honestly, how much certainty does it currently give you? If the answer is, not much, you need to examine your business from top to bottom, see where the real problems lie, and how you can fix them. You need your business to be in the best possible shape for whatever lies ahead.

But that will take time, you cry, time you haven’t got. Well, have you got five minutes? That’s how long it takes to answer forty questions in the Certainty Scorecard test. By answering these you’ll discover areas of both strength and weakness in your business, and the measures you can take to resolve any issues. It’s a test that has helped hundreds of business re-examine their operation, so they can move forward.

No-one can tell with any certainty how Brexit will play out, but what you can have is certainty in your business. By implementing the right strategy you can ensure that your company is in the best possible shape to scale up. You can have at your fingertips the information you need to shape your operation and make the necessary changes to correct any weaknesses. You can have a strategy that everyone in your business not only understands but gets behind. You can have clarity. And last, but not least, you can have something that’s been in very short supply – confidence.

Take the Certainty Scorecard test here.