Office v Home. Time to choose.

Office v Home. Time to choose.

There have been many big battles over the years – Ali v Frazier, Thatcher v The Unions, Road Runner v Wile. E. Coyote. To that list, we can now add something new – Office v Home. Six months ago, it was a one-sided contest. Office won every time. It was the flame...
The importance of thinking differently.

The importance of thinking differently.

When I was a Partner at an ad agency, after every pitch we used to ask, next time what can we do differently? That wasn’t because we’d lost the pitch, or it had gone badly, but because we wanted to continually improve. The change didn’t have to be huge. Perhaps...