Times have changed. Have you?

Times have changed. Have you?

We’re living in difficult times. A world of masks and economic melt-down. You may be tempted to bury yourself deep under the duvet and pray for a vaccine. But until that day arrives, you need to take this particular bull by the horns and come up with a plan. Now is a...
How to turn a service into a product.

How to turn a service into a product.

A quick question for you. Does your business rely primarily on offering a service to your customers? If so, you’ve probably been disproportionately impacted by the economic disruption caused by the coronavirus pandemic. Consumers are cutting back on services to...
How to write an email.

How to write an email.

Learning to write emails is probably somewhere near the bottom of your to-do-list right now. We’re in the middle of a pandemic, for goodness sake, why should I bother worrying about how to write emails? The answer is that an email is often your first point of contact....
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